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Facebook for fashion brands – it’s about more than the product
WaveMetrix have published their review of Q4 2010 social media trends and it highlights some interesting moves for fashion brands using social media, especially Facebook. Burberry and Lacoste joined...
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Why have a Facebook shop?
Online fashion retailer ASOS recently announced that it would be opening a Facebook store at the end of January, allowing users to buy items directly from within the social network rather than having...
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Just how do you value a Tweet?
No Commercial Value (Photo credit: Shellys) Twitter is a valuable data source for tapping into the opinions and behaviour of people in real time. As with most high volume unstructured data sources,...
View ArticleFive ways that digital tools can help with customer closeness
Every week we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week we’re looking at...
View ArticleFive innovative examples of crowdsourcing
Every week we bring you the FreshMinds Friday picks – ideas to help you make the most of digital technologies and understand how they are helping brands to grow and innovate. This week we’re looking at...
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